Marketing McDonald's in India Essay Example | Topics and Well Written Essays - 5000 words

Marketing McDonalds in India - prove ExampleLtd. Ever since its launch there has been significant amount of internal and external threats that have been face by the snitch on a regular basis. The SWOT Analysis Strengths The brand McDonalds presents the American goal in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonalds has become a part of the lifestyle of todays India, and youngsters in the get along with group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. Low priced meals for the lunch and dinner time have helped the brand to attract young consumers in the McDonalds forbiddenlets, who try to cover up their eating habits with their limited pocket money based finances (ICMR n.d., p.7-8).. The menu is highly customized in temper in order to cater to the taste and preferences of Indian consumers (ICMR n.d., p.6-7). Highly segmented division of food menus f or ply to both vegetarian and non vegetarian consumers (ICMR n.d., p.7). Provides value for money products for single items and bundled product offerings for multiple items, thereby giving the customers a rattling effective pricing advantage that fits into their consumption styles and patterns (ICMR n.d., p.7). Weakness With the rise in fuel costs, offering matt prices for home delivery just at the rate of Rs.10 may actually reduce the profit margin for the brand in the long run. Due to tremendous popularity of the brand, there has been a significant amount of fortune cost involved with the failure to entertain customers. Failure to entertain customers due to non availability of space in the outlets may lead customers to switch to other brands like KFC, dominos etc. Opportunities From the time period of 1995, when McDonalds turbulent entered into Indian market through joint venture collaboration, an average person used to eat out only 3-4 times a month. But there has been a s ignificant change in the consumer behavior as of recent times. As of today, more and more individuals prefer to eat out on a more regular basis with average spending ranging from Rs 100 150 (ICMR n.d., p.15). The rise of nuclear families in India has also popularized the concept of eating out and also increasing the number of footfalls at the quick renovation outlets like McDonalds (ICMR n.d., p.14). Threats In order to keep up with competitors of global repute like KFC, Taco Bell, Dominos and Pizza Hut who aiming to gain an increase in market share in India by opening new outlets all over India at a very aggressive pace, it is increasingly requirement for McDonalds to get into a hyper expansion mode and fund the expansion into small town areas and regional locations by venturing into Tier II and Tier III cities (ICMR n.d., p.14-15). For developing and sustaining with the expansion process, it is